Periodically, society benefits from the emergence of disruptive technologies that have been bottled up, like genies, within the recesses of particular industries, market segments or think-tanks. For example, the advent of desktop publishing enabled millions access to publishing tools once reserved strictly within the professional publishing industry. Meanwhile, the Internet, as we know it today, eventually reached billions after emerging from its DARPA origins.

NeuroSky envisioned another genie unnecessarily bottled up—bio-sensor technology. One particular category of bio-sensors, EEG (Electroencephalograph), was designed, built and priced for medical and clinical professionals. Both the access to the technology and the scope of applications (medical diagnosis and therapies) were severely restricted and costly, but essential components to the medical profession. Yet, NeuroSky recognized that a disproportionate percentage of the population had no access to the technology, that the number of useful applications would exponentially expand when cost and wearability barriers were removed, and that the technology could be made portable enough to go practically anywhere.

We spoke with medical professionals, who saw the potential for e-Health applications on mobile devices, video game developers who wanted to reduce dependencies on joysticks and keyboards and to embody human traits within the gaming experience, toy manufacturers who imagined toys that responded to our mental states, educational companies who preached neurofeedback solutions to aid the learning process, and a host of other applications and uses. Consumer product ideas that had been pent up for years were now able to be explored in fascinating detail.

The ultimate vision of NeuroSky is to build core, bio-sensor technology for the masses. We enable our customers to create important end-applications, based upon their expertise within their given fields, in order to serve high volume customer needs--to benefit young and old, sick and healthy, poor or wealthy—everyone equally.